Hello, I'm Tadeusz Szewczyk, I help people with blogs, social media and search.Blogs are not an end by themselves, they serve in most cases to attract a specific audience to your website. These people are meant to be able to get a positive impression and to return regularly. Then they will recommend you and either become customers themselves or make sure that others do trust you too. This trust has to be earned genuinely.
Online journals or weblogs have proliferated since around 2001/2002. I began to blog privately in 2003. In 2004 I started writing professionally for blogs. Professional doesn't mean a valuation or judgement here. It means I did it as an occupation or simply getting a compensation. I also consult clients about blogging.
By 2007 I gained international attention as a blogger when I started publishing my first blog in English.For four years from 2008 to 2011 I have been as "Tad Chef" the most important blogger at an agency from Oxford in the UK. At the end due to my efforts the blog received the UK Search Award for best blog in the UK. I also take care of blogs for clients in Germany.
I have used social media since 2005 both privately and for business reasons as well.It means I have banded together with like-minded bloggers early on for mutual aid online. Social Media connections lead invariably to a heightened awareness on the Web. Those who hide can't be seen but once they're discovered people get suspicious. Especially businesses often fail to contribute to social media in a valuable way. I help them doing that.
Having more than 15 years of experience in online publishing I can look back to a time before Google. Already at that time it was about getting attention by establishing connections with other webmasters via mailing lists or Web rings. Later on while Google has almost completely wiped off other search engines SEO became more and more important.
To score with Google mere search engine optimizers do not suffice these days anymore. Blogs and social media are part of a holistic strategy.
From 2004 onwards I support clients in getting found on Google. The German economic weekly WiWo has written about me in 2005: Tadeusz Szewczyk clears the way.The people who end up on your site via Google usually are seeking something very specific. In case they don't find it immediately and in high enough quality where they land they disappear again. Thus it's about optimizing your site so that people become customers or brand evangelists. Those who rely solely on Google but don't offer valuable content and highly targeted products or services will fail.